SIJO

Y'all worked with Sijo to pivot their brand messaging and positioning to coincide with the launch of a new product line. We did a comprehensive brand and web audit to determine how to reposition the brand-- it was critical that prospective buyers knew that Sijo was solving problems that other bedding and loungewear companies weren't. Sijo later engaged us to work with their internal digital marketing team to make adjustments to their campaigns to improve cost per conversion and clickthrough rate.

Client
SIJO
Category
Direct to Consumer
Role

Conversion Rate Optimization (CRO)

Brand Messaging

Positioning

Digital Marketing

Brand Strategy