Y'all worked with Sijo to pivot their brand messaging and positioning to coincide with the launch of a new product line. We did a comprehensive brand and web audit to determine how to reposition the brand-- it was critical that prospective buyers knew that Sijo was solving problems that other bedding and loungewear companies weren't.

  • Conversion Rate Optimization (CRO)
  • Messaging
  • Positioning
  • Strategy

SIJO already had one of, if not the, best products in the bedding and sleep space. However, with an exceptionally crowded competitive landscape, it was difficult for the brand to break through all of the noise, especially without a strong brand persona and presence. Our audit and other deliverables focused on pulling the unique aspects of SIJO’s business model and products from the edges of their website and branding materials and pushing them to center stage.